| Questionnaire |
- Omnibus survey with 250 respondents on a wide variety of topics.
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| Sampling |
- Sample selected by Survey Sampling Inc. (SSI) from a sampling frame constructed of telephone prefixes dedicated to cellular service and mixed-use prefixes.
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| Verification line |
- MacroPoll has a dedicated verification line to field inquiries about the survey's authenticity, allow the respondent to opt out of the survey, or transfer to an interviewer to complete the interview.
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| Screening and respondent selection |
- All telephone numbers are manually dialed to comply with the Telephone Consumer Protection Act (TPCA).
- Safety: Confirm respondent can speak to us and not compromise personal safety and/or confidentiality
- Age: Respondent must be 18 or older
- Household landline phone status: Both cell-only and cell and landline respondents are interviewed.
- Cell phone sharing?: If yes, randomly pick an adult to be interviewed.
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| Number of call-attempts |
- Minimum of 5 attempts on non-terminal records.
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| Voice Mail |
- Macro leaves a message containing the survey verification number on respondent's voicemail on second and fourth calling attempts.
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| Caller ID |
- Displays study survey verification line on cell phone caller ID.
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| Calling Schedule |
- Call attempts are spread out over days and evenings throughout various days including weekdays, Saturdays, and Sundays.
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| Refusal conversion |
- One refusal conversion attempt on all non-hard refusals. (No conversion attempts will be made on hard refusals.)
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| Incentives |
- $10 Amazon.com® gift certificate1, with the code communicated instantly via phone, within 24 hours via text message, or both.
- Respondents can also choose to donate the $10 gift to a not-for-profit organization.
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