Cell Phone Data Collection Experience
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Cell Phone Data Collection Experience

Photo: cell phone Macro has conducted several thousand interviews with cell phone users and has developed the nation’s first cell phone omnibus survey, MacroPoll Wireless.

In addition to MacroPoll Wireless, Macro has piloted cell phone data collection with a health survey (modeled after the Center for Disease Control and Prevention’s BRFSS survey) in six states—valuable for understanding the necessary revisions to traditional telephone methodology and data collection protocols in order to successfully conduct health research via cell phone sample.

Macro researchers have shared their experience with cell phone sampling at professional meetings including the Behavioral Risk Factor Surveillance System-BRFSS Conference in Atlanta, the American Association of Public Opinion Research’s (AAPOR) in Anaheim, the Second European Survey Research Association Conference in Prague, and most recently as part of a panel organized by the University of New Jersey’s School of Medicine and Dentistry at the National Conference on Tobacco or Health in Minneapolis.

Download a copy of our cell phone research white paper.

Cell Phone BRFSS Pilot
Macro conducted a cellular phone pilot survey for the Behavior Risk Factor Surveillance Study (BRFSS) for the Centers for Disease Control and Prevention (CDC) from October 2006 through February 2007. Conducted across six partnering states (Connecticut, Florida, Massachusetts, Montana, New Jersey, and Texas), this pilot collected over 1,900 interviews and advanced our understanding about cell phone sample surveys, the operational and financial feasibility of using cell phone samples to supplement traditional RDD samples, and the consequences of excluding the cell phone-only population from survey estimates. During the pilot, we administered a questionnaire that included a series of screening questions to establish whether we had contacted the correct number, whether the person we were talking to was eligible (an 18+ adult), and whether it was a safe (i.e. not driving or doing another activity where a survey could potentially be a distraction) time to conduct a survey. In addition to about 10 minutes of health questions, we asked various questions about cell phone usage and whether the respondent lived in a household with a landline—to establish if they were a dual-user (cell and landline) or cell-only user.

In 2008, Macro will be conducting the cell phone BRFSS project for Texas, Connecticut, Virginia, and Montana. For each state, 250 interviews will be collected with cell-only respondents over six months.

National Adult Tobacco Survey 2008 (NATS):
Macro will conduct the 2008-2009 National Adult Tobacco Survey (ATS), which will provide evaluation data for CDC’s National Tobacco Control Program. The NATS is a telephone survey conducted in English and Spanish; it also encompasses a cell phone data collection component, for which Macro will partner with CDC to design the specific calling protocols and methodology.

MacroPoll Wireless
This omnibus survey of 250 cell phone respondents nationwide provides a cost-effective means to reach respondents via cell phone. MacroPoll also incorporates a national landline telephone sample in order to:

  • Identify the point at which cell phone-only households need to be included in order for samples to be representative
  • Compare cell phone and landline results to determine which questions can still be adequately measured through a properly weighted landline sample and which questions cannot
  • Permit comparison of data through a custom poll or MacroPoll's traditional landline telephone omnibus.

  • Download an informational sheet about MacroPoll Wireless

 


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