This projection is consistent with research on cell phone interviewing that Macro has conducted since 2003. Macro has taken the lead in developing cell phone research methodologies and has introduced the first cell phone omnibus survey, MacroPoll Wireless.

Traditional telephone surveys, conducted by randomly dialing landline-based phone numbers, do not represent the growing population of cord-cutters. Certain population segments, such as 18- to 34-year-old adults, have all but disappeared from landline surveys.

Cell phone surveys also offer unique advantages for longitudinal analysis. Text messages can reduce attrition and, even though subjects move around, cell phone numbers often remain the same.

Macro’s Cell Phone Data Collection Experience

Why Cell Phone Data Collection?

Use MacroPoll Wireless to Ask Your Research Question

View forbes.com MacroPoll Wireless article