Arts and Prevention Initiative
How do you reach patrons of the arts with substance abuse prevention messages? This question was asked when we embarked on the CSAP Arts and Prevention Initiative. Because we know that this audience tends to be well-traveled and frequently uses air transportation, we developed backlit signs for placement in major airports across the country based on the "Get Into the Act" poster, which we created for this initiative.

Bus Cards
The Macro team has produced bus cards for several clients, including the University of Maryland, the American Red Cross, and the National Eye Institute. A bus card with an eye-catching graphic and a call to action is an effective tool for raising awareness among general audiences, and it also is useful for certain highly targeted audiences (such as the Baltimore Transit System to recruit University personnel), or issues that affect particular target audiences (such as bus routes and transit lines that service African-American neighborhoods for a public education campaign on glaucoma).