Document Automation Production Service (DAPS)
Macro helped to reinvent DAPS as a customer-focused organization, consult on business development, and guide the business in performing more effectively and profitably. Macro researched customer satisfaction and developed an action plan based on a cost-benefit analysis of possible options. One outcome was a name change—from Defense Printing Service to Document Automation Production Service. After applying Macro’s branding process, DAPS also adopted a unique selling proposition of “Can Do Right Now.” We provided training, including customer relations management, marketing and Internet outreach, and resolution of billing and contracting problems. We also developed a cadre of account representatives with enhanced marketing skills and the ability to communicate about DAPS’ strategic direction. As a result of our collaboration with DAPS, sales increased by 67 percent within 3 years, costs were cut in half, and DAPS won 10 Hammer Awards.

Naval Surface Warfare Center Training
Macro trained senior-level employees in how to create a strategic plan for the Naval Surface Warfare Center that would provide the organization with a commonly held mission and rational steps toward its accomplishment. To engage participants, Macro involved them in developing the first draft of their division’s strategic plan. Directly involving employees in planning resulted in better retention of concepts and a more useful ultimate product that had greater employee buy-in. Macro presented a short overview of strategic planning before participants broke into facilitated groups to develop the organization’s vision statement. Groups worked to baseline the current environment using a strengths, weaknesses, opportunities, and threats (SWOT) analysis. This training program produced an organization-wide mission and a roadmap for achieving the new mission.