Service Leadership
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Service Leadership
Photo: Barber standing behind his customer who is sitting in the chair The mandate to become more customer focused must come from the top of the organization. However, executives in the public and private sectors are being challenged to build a loyal customer base and maintain competitiveness, while technological, competitive, and economic changes accelerate around them. The Customer Loyalty Plus® system is designed to help organizations develop and implement organizational, personal, and marketplace leadership strategies that align employees and processes with the changing wants and needs of customers and stakeholders, and to help organizations apply the most appropriate approaches to managing this change.

Customer Loyalty Plus® provides tools to assess and develop leadership skills at all levels of your organization. By focusing on individual behavior, interpersonal relationships, teams and teamwork, organizational structures, and environmental influences, Customer Loyalty Plus® can help you develop a cohesive team with the ability to undertake new initiatives and deal effectively with change, thereby dramatically improving the customer’s experience.

Photo: Mother and Child Morale, Welfare, and Recreation (MWR) Program Customer Service Improvement
The Navy Bureau of Personnel manages the MWR program, a worldwide operation with almost 20,000 employees involved in the Navy's quality of life program for it sailors, retirees, and civilians and their families. The Navy engaged Macro to help develop a change management plan to improve customer service. Macro first determined what programs were and were not working effectively by evaluating the service relationships between headquarters and the field operations, and between the MWR and its customers. We then created an action plan that identified which services the MWR should provide or outsource and standards for maintaining an ongoing performance improvement program. Following curriculum development and change management training by Macro, the MWR customer service program has increased net income from $2.4 million to $12.8 million within 4 years. First-term retention of sailors also improved from a low of about 40 percent to 65 percent within 5 years, with the improvement of MWR base services and the sailors' quality of life being key variables affecting a sailor's decision to continue a Navy career.

Photo: Passport U.S. Customs Service Leadership Courses
Since 1999, Macro has delivered leadership courses to mid-level management at the U.S. Customs Service. We base our trainings on 30 years of experience in training design and delivery as well as a thorough understanding of the vision, needs, and approach of the Customs Service. Macro designed a powerful 2-week learning environment to reinforce Customs competencies, with emphasis on self-knowledge and understanding, strong interpersonal relationships, flexibility and adaptability, and perception of organizational dynamics, including viewing an organization as an interrelated system.

 


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