Macro provides clients with customized content management systems for updating elements of Web sites and systems. Content specialists work with interface designers to identify work flow processes and content organization. Together, they create sustainable content management systems by categorizing and storing content in a database. Content can be flagged by type and keywords and given “expiration dates” so that it never stagnates on the Web site. We build easy-to-use management system interfaces with effective database design so that administrators can edit, upload, or move site content.

Macro’s content management systems offer:

• Web Content Inventory —Legacy content is analyzed and organized to find gaps or underused content areas.
• Role-based authoring—Individuals can be approved to use different areas of a Web site with different roles such as writer, editor, and approver.
• Scheduling—Authorized individuals decide when content should be displayed live on their Web site, helping content managers to meet production deadlines efficiently.
• Version control—Changes made to content are labeled and can be tracked effectively.
• Workflow—Elements of the site can go through a multiple-step process of development before posting, allowing each page to be tracked.

Macro also can oversee the implementation and hosting of commercial off-the-shelf solutions, such as Microsoft Content Management Server, if a customized system is not necessary.