Usability Analysis/Engineering
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Usability Analysis/Engineering

Photo: An old woman using a laptopThe Web offers the promise of quick and easy access to information, and our clients usually have a mandate to disseminate information from their organization. Macro engineers Web sites and systems that support user tasks and needs so that the promise of the Web is fulfilled. Our testing process produces the recommendations necessary to create usable, engaging, informative, and intuitive Web sites. Our research-based, collaborative, iterative process for system design prioritizes specific questions to illuminate user and task needs and complies with the accessibility standards.

Our typical usability measures include:

  • Incidence of usability problems
  • Time required to accomplish specific tasks or subtasks
  • Nature and incidence of user errors or failures to accomplish tasks
  • Subjective ratings of user satisfaction along design dimensions

We understand that a complete approach—one that incorporates feedback from a variety of users and techniques—serves our clients best, allowing us to cross-check feedback from one source with another. We use a number of usability testing methods to identify issues that might not otherwise be noticed. These include:

  • Traditional user interviews
  • Codiscovery interviews, in which two users are tested at the same time
  • Online card sorting
  • Site visits, in which Macro usability staff interact with users directly as they use the current system or similar systems or perform daily tasks in their real-life environment
  • Online usability tests and surveys
  • Onsite usability testing
  • Heuristic analysis

Using a combination of these methods helps clarify design recommendations so that clients receive the most accurate guidance for planning their systems.

Usability test STD Communications Database
Macro incorporated usability engineering and analysis throughout the development of a sexually transmitted diseases (STD) communications database for the Centers for Disease Control and Prevention (CDC). This database (http://www.cdc.gov/std/commdata ) contains current knowledge about how best to communicate to key target audiences about STDs and is a resource for local, county, State, and Federal health professionals. Our usability professionals consulted on almost all stages of interface development, performing online assessments and testing in the usability lab throughout the project. By involving the users in the design process, listening to their needs and concerns, and testing the interface early and often, we created an easy-to-use, dynamic database. Usability engineering and analysis has been proven to help keep development on track, on schedule, and in budget throughout the development process.

Photo: Two men working Centers for Disease Control and Prevention (CDC) State Evaluation
CDC chose Macro to evaluate online data dissemination systems and practices used by public health agencies. This 3-year evaluation was intended to produce recommendations and guidance for agencies in developing Web-based systems for information dissemination. Fifty-three State and local health agency Web sites were evaluated to determine how agencies exchanged public health data over the Internet. We also reviewed usability literature and implications for data dissemination on State health agency Web sites, interviewed health agency Webmasters, and performed heuristic evaluations of query interfaces. The final products of this evaluation include A Guide for Public Health Agencies Developing, Adopting, or Purchasing Interactive Web-based Data Dissemination Systems and a model prototype of a Web-based data dissemination system.


Health care worker Blood-Borne Pathogens Web Site Usability Testing
The National Institute for Occupational Safety and Health (NIOSH) is charged with promoting worker safety and health, including the prevention of occupational exposure and transmission of HIV and other blood-borne pathogens to health care and other workers. NIOSH developed a blood-borne pathogens sub-site to disseminate materials developed by the Centers for Disease Control and Prevention related to occupational cause and prevention of blood-borne pathogen transmission—especially HIV, hepatitis B, and hepatitis C transmission. To improve this sub-site and ensure that the information is useful and accessible to health care workers and other users, NIOSH recruited Macro to conduct usability testing—including Web site content analysis and site mapping, inquiry method analysis, and field studies with the NIOSH Web site audience members—and develop audience-positioning guides through a strategic branding process.


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